We are excited to introduce Nichefire as part of our EngageCohort14!

Michael Howard and his team at Nichefire aren’t just trend-tracking, but they are uncovering real shifts in cultural conversations that enable brands to have a “crystal ball” on where trends are moving among customers. They started the company after a customer asked them to help them make sense of social listening, a week after they presented the initial prototype, they had their first customer and they never looked back.

They’ve had success across CPG, Financial Services, and Healthcare. They helped companies discover the underlying trends in GLP-1s for Nestle, flavor profiles, and even cryptocurrency. We are excited to “see the future” with Michael and his team at Nichefire!

Nichefire is used to understand not just social fads, but the underlying trends that drive product behavior. Nichefire takes in billions of signals as well as proprietary “trend pattern” data that allows them to forecast where customer trends will be in 12-18 months in 90%+ accuracy.

Some fun facts about Michael:
🎶 Music is a passion of his! He collects records and loves music history – and plays a number of instruments – guitar, saxophone, bass, keys, etc.
👨‍🍳 He’s the chef in his household – he loves to cook and experiment with recipes.